How to tackle Lead Conversion Issue in Startups

lead conversion scenarioDuring the coffee break at office today, I was discussing the startup business of my colleague’s husband. The startup is in the education sector and provides certification through various courses, classroom and examinations to corporate employees. She mentioned that the business is tight on funds. They are hardly able to break even every year. When I asked about the lead conversion ratio for the business, she mentioned that the business is getting some leads. However, most of them are not getting converted to sales Continue reading “How to tackle Lead Conversion Issue in Startups”

Changes in Indian Healthcare with the HealthTech companies

Technology is touching the lives of people in almost all the sectors and the healthcare market is no exception. The recent advancements made in the healthcare industry have enabled faster & cheaper services that can be provided to the patients. Continue reading “Changes in Indian Healthcare with the HealthTech companies”

Why investors are more in favour of experienced corporates turned entrepreneur?

investors showing more interest in experienced foundersWith around 100 Indian startups founded in the 1st quarter of 2017, the total number of startups is expected to reach around 400 by the year end. According to data from leading data analytics firm on startups Tracxn, this will be 10% of the total number of startups founded in 2016 and only 4% of the total in 2015. Does that mean that the startups in India are not doing that great? Or are the Indian youths not motivated to move along the glorious path of an entrepreneur?

Continue reading “Why investors are more in favour of experienced corporates turned entrepreneur?”